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Transparency, Emerging Social Media Issue

transparency

Transparency, Emerging Social Media Issue

How authentic and transparent is your brand and your interests?Transparency is becoming a big issue. Important for customers, stakeholders and therefore for business of all types. There is an interesting report in Social Media Today on the Importance of transparency in brand communications on social media. The article resonated with a lot of what I advise and write on in my role leading the CSR Training Institute and reading it inspired this post. I think for many of us in smaller home-based crafting sorts of businesses, like those of you making amazing products from shea butter in your homes and...

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